A few scenarios…
An IT Consulting Firm gains a competitive edge with customer
An IT consulting firm specializes in data integration. The firm lands an account with a warehousing agency that has just acquired a shipping company. The firm must integrate data from the shipping company’s apps with the warehouse apps.
Instead of spending time on the backend infrastructure needed to connect the disparate apps, the firm is able to allocate resources to developing more intuitive frontend interfaces. The firm interviews the client’s employees to determine common mistakes made when using the apps, and does a redesign to mitigate user error.
An Independent Software Vendor maximizes their customer reach
A software company provides a traditional client/server solution. The product costs $10k to purchase. The company would like to target new customers, but large enterprises already have similar solutions in-house, and small businesses do not have $10k to spend on one product.
With Linxter, the software company is able to extend its offering to a new customer segment by providing the solution as a service instead of as a product. The company gains small business customers who could not afford the $10k purchase price, but can afford to pay per transaction. As a result the company creates a new, recurring revenue stream.
A Vertical Market Service Provider monetizes their in-house system
A vertical market service provider creates an internal application that relies on data from different scheduling programs running on the same network. In order to transport the data between programs/devices, the service provider has built their own communication infrastructure.
Recognizing the potential value of their new tool, the service provider would like to make the tool available to clients. With Linxter, the service provider can make the application available as a service to its clients without having to build the infrastructure. Linxter allows the provider to securely share its data with clients and partners outside of their network.
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